Proasur, Silver Sponsor of IMCC InFocus Bilbao 2026.
Proasur attended IMCC InFocus Bilbao 2026 as a Silver Sponsor, consolidating its position within the international network of museum and cultural venue professionals. David Martínez, CEO, and Javier Martínez, COO, represented the Asturian company at one of the sector’s most significant global events, held in one of Europe’s most culturally vibrant cities.
Proasur at IMCC InFocus Bilbao 2026: the leading conference in the museum sector
In 2026, Bilbao hosted a new edition of IMCC InFocus, the international conference that brings together key players from the museum and cultural venues sector: designers, project managers, institutions and companies specialising in production and implementation. Proasur participated as a Silver Sponsor, represented by David Martínez (CEO), Hamish Wild-Walker-Kerr (International Projects Lead) and Javier Martínez (COO). Javier also served as Congress Chairperson and Host for this edition—playing a central role in organising the event. This dual responsibility reflects the recognition the company has earned within the sector’s international community.
A family-run business with 35 years of experience at the forefront
Based in Asturias and with over 35 years’ experience, Proasur is now a leading company in the production and installation of facilities for museums and cultural spaces across Europe, the Americas and other continents. Its team of over 75 people combines high-level technical expertise with a comprehensive turnkey approach that spans from design to final installation. ISO 9001, ISO 14001 and Corian® Quality Network Partner certifications attest to a way of working that prioritises quality, sustainability and reliability in every project. IMCC InFocus is the kind of venue where Proasur finds its best partners: discerning professionals who share that same vision.
Bilbao as a setting: museography, architecture and culture in its purest form
The conference took advantage of Bilbao’s unique cultural setting to offer attendees an experience that went far beyond the working sessions. Participants were able to visit the Guggenheim Bilbao, one of the world’s most iconic buildings and an undisputed benchmark in the museum world; the Itsasmuseum, a maritime museum situated right on the estuary; the Chillida Leku Foundation, set amidst the natural landscape; and the innovative GOe Gastronomy Open Ecosystem. Encounters, conversations and shared tours that fostered the kind of connections that only occur when the environment lives up to the people who inhabit it.
Building a network in the places that matter
For Proasur, taking part in IMCC InFocus is not just about visibility: it is an investment in long-term professional relationships. The company views internationalisation as a process based on mutual trust, respect for the roles of every player in the sector, and the ability to deliver world-class technical solutions anywhere in the world. Being in Bilbao in 2026, at an event of this scale, is consistent with who they are and where they want to continue to be.
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