Proasur used the Expo3 exhibition module in the Principality of Asturias' promotional campaign for the Tour of Spain cycling race, transforming it into a travelling stand that could accompany the peloton through different stages. Thanks to its lightweight, modular structure, the Expo3 was easy to transport and could be set up in a matter of minutes, allowing the space to be activated in urban areas, at the finish line, at the start line or at refreshment points without interfering with the logistics of the race.

The interior of the module was set up as a small showroom for ‘Asturias, Natural Paradise’, combining large-format graphic surfaces with displays for local products, tastings and promotional materials. The possibility of completely customising cladding, lighting and furniture elements meant that each stop became a micro-experience of the brand that was recognisable to the public, maintaining a solid and consistent image throughout the entire route.

The speed of assembly of the Expo3 —operated by a single technician using hinge systems and gas dampers— was key to adapting to the demanding schedules of the Vuelta, reducing loading and unloading times and optimising the resources of the team on site. As the stand was accessible via a ramp, it welcomed all types of visitors, from fans and families to tourism professionals, who found a comfortable space to learn, interact and share the experience.