EXPO3 Santa Claus

EXPO3 Santa Claus is a travelling exhibition module developed by Proasur at its own facilities, designed as a creative and customised space as opposed to traditional portable stands. Thanks to its versatile, lightweight and modular design, EXPO3 Santa Claus easily adapts to different locations and configurations, always maintaining a Christmas image that is very attractive to families.

This module is deployed from a main steel frame onto which the various moving parts are attached using hinges and gas shock absorbers, allowing for quick assembly and disassembly with very little technical personnel. Its square footprint of approximately 2.40 x 2.40 m and similar height create a compact volume that can be easily transported by crane truck or forklift, facilitating its movement between different neighbourhoods and urban spaces.

In the EXPO3 Santa Claus project, Proasur transformed this module into a pop-up cube themed as the home of Father Christmas and his elves as part of a Christmas campaign aimed at children in A Coruña. Thanks to its ease of transport and assembly, the EXPO3 visited more than fifteen different locations, becoming a festive meeting point where children and adults could share experiences, take part in activities and strengthen their bond with the promoting brand.

The EXPO3 system allows for complete customisation of interior and exterior finishes, integrating graphics, lighting and decorative elements typical of Christmas, making EXPO3 Santa Claus unique and clearly identifiable in any setting. This customisation capability, combined with its ramp accessibility and high mobility, makes this model an ideal solution for street marketing activities, municipal campaigns and seasonal promotional events.